What is IWOMmaster ? China’s first and foremost Social Business Support System (SBSS), integrating technical tools and analytical services that provide a strategic overview for brands to better participate in China’s social media marketplace.Learn more
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IWOM Monitoring Engine
IWOMdiscoverTM		 Platform of Social Media Insight
IWOMexplorerTM		 Social Media Engagement Platform
IWOMcooperatorTM
IWOMdiscover™ is an IWOM monitoring engine, utilizing CIC’s own patent pending semantic analysis techniques. IWOMdiscover™ provides a timely buzz tracking service and a platform that gives you an overview of selected topics, buzz trends, aggregated search results across different engines, hot or sensitive topics and automatic indexing.
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IWOMexplorer™ is a platform for uncovering social media insight, offering fully integrated quantitative analysis of IWOM, utilizing Chinese semantic and text mining technology. The platform provides marketers and researchers with fast, flexible, multi-dimensional insight into mass IWOM to update industrial news, market intelligence about brands and strategies for promotion, social media marketing, product management, customer service and consumer research…
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China’s first online service platform for social media monitoring and engagement, developed in association with the key proponents of China’s social media landscape. The dashboard combines enterprise-class applications with the real-time marketing demands of modern social media, facilitating multi-account management, efficiency boosting synergic cooperation, dynamic monitoring and analysis, efluencer identification and integrated marketing management services.
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Chinas Young Consumers in the Age of Social Media
CIC and GroupM Knowledge released the joint white paper . This white paper delves deeply into Chinese youth’s networking behavior, self-expression, emotional preferences,…
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Highlights of CIC and SINA White Paper
This white paper delves deeply into Chinese youth’s networking behavior, self-expression, emotional preferences, and the impact of online and offline social environment…
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2011 CIC SOCIAL BUSINESS eNewsletter tenth Issue (Dec)
The collaborative white paper between CIC and GroupM Knowledge —< The Vibrant Lives of Digital Youth: China’s Young Consumers in the Age of Social Media > has been grandly launched on the 14th of December! …
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