What is IWOMmaster ? China’s first and foremost Social Business Support System (SBSS), integrating technical tools and analytical services that provide a strategic overview for brands to better participate in China’s social media marketplace.Learn more
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Platform of Social Media Insight
Social Media Engagement Platform
IWOMexplorer™ is a platform for uncovering social media insight, offering fully integrated quantitative analysis of IWOM, utilizing Chinese semantic and text mining technology. The platform provides marketers and researchers with fast, flexible, multi-dimensional insight into mass IWOM to update industrial news, market intelligence about brands and strategies for promotion, social media marketing, product management, customer service and consumer research…
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China’s first online service platform for social media monitoring and engagement, developed in association with the key proponents of China’s social media landscape. The dashboard combines enterprise-class applications with the real-time marketing demands of modern social media, facilitating multi-account management, efficiency boosting synergic cooperation, dynamic monitoring and analysis, efluencer identification and integrated marketing management services.
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CIC release white paper series "From Social Media to Social Business" Topic 2: The Social Innovation of Market Research.

CIC release the next installment in our white paper series "From Social Media to Social Business” - Topic 2: The Social Innovation of Market Research. 


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SINA Weibo and CIC joint released “2012 corporation weibo white paper"
Sina Weibo and CIC jointly release China’s first white paper on enterprise application of weibo. (Only available in Chinese version, English version is coming soon.)

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The Weibo Marketing Price War in China's E-Commerce Market

Social media platforms are continuously launching and developing new functions. Sina Weibo is aiming to promote breakthroughs social business with in social advertising.

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