1. What is IWOMexplorer^TM?
2. What are the features of IWOMexplorer^TM?
3. Who is IWOMexplorer^TM best suited for?
4. How can IWOMexplorer^TM help you?
5. How is the industry data of IWOMexplorer^TM defined?
6. What industries does IWOMexplorer^TM cover? How often is the data updated?
7. How does IWOMexplorer^TM collect fees?
8. What type of results will IWOMexplorer^TM give you? How are they presented?
9. Can I track my own brand/product?
10. How can I learn about what each IWOM indicator means?
11. Can I check raw messages or original posts?
12. I have a question and/or a suggestion, how can I contact the IWOMexplorer^TM customer support team?

 

1. What is IWOMexplorer^TM? ->Back
IWOMexplorer^TM offers fully integrated dynamic analysis of IWOM, providing marketers with fast, flexible, multi-dimensional insight into a particular industry, as well as a solid grasp of development dynamics and strategic intelligence and guidance for promotion and Internet marketing.
Utilizing core technologies previously only available to CIC's own analyst teams, IWOMexplorer^TM is powered by CIC's patent pending text mining engine, developed for the unique Chinese social media landscape. It is a simple yet powerful tool for understanding the Chinese consumer and the digital world they live in.

 

2.What are the features of IWOMexplorer^TM?->Back
IWOMexplorer^TM is a platform specially created for brand communication strategy and brand insight: IWOMexplorer^TM is customized for the needs of Chinese marketing professionals, offering quantitative analysis of Chinese internet word of mouth, strategic intelligence and insight. Analysis covers the content and trends of IWOM, buzz drivers, source media, opinion leaders and so on.
With CIC's powerful semantic search technology and industry specific keyword taxonomies, built by CIC through many years of experience in the Chinese market, there is no need for keyword programming. Users can simply select from pre-programmed menus covering hundreds of different brands, products and attributes. It is not only easy to use but allows for more convenient data query.

IWOMexplorer^TM offers objective, comprehensive and professional measurement and analytics from a 3rd party perspective. CIC is an independent IWOM research and consulting firm. Since CIC does not do marketing execution or 'buzz marketing' of any kind, CIC can offer a '3rd party' perspective void of the inherent conflict of interest that comes with marketing agencies who try to both "influence" and "measure" the buzz they create. Furthermore, our solutions come from 7 years of working with Fortune 500 clients to understand the essence of IWOM and IWOM analytics in China.

 

3.Who is IWOMexplorer^TM best suited for?->Back
The marketers, product researchers, and Internet information researchers who are interested in brand related discussions or trends on social media.

 

4.How can IWOMexplorer^TM help you?->Back
Brand Strategy: Understand the general industry conditions and hot issues in comparison with competing brands.
Social Media Marketing: Assist with marketing themes and activity, the choice of marketing media to target groups and assess marketing effectiveness.
Product Management: Provides user feedback to improve products or services.
Consumer Research: Consumer research to explore new business opportunities.

 

5. How is the industry data of IWOMexplorer^TM defined? ->Back
As the social media with the most extensive reach in China, BBS is IWOMexplorer^TM’s main data source. Every year, CIC selects the most popular industry related e-communities and vertical sites for each panel. The selection is based on a series of indicators, such as search engine result contribution, site/community ranking and CIC data quality assurance reports. The end result of this process is a list of the most popular and professional e-communities for the desired industry, ensuring that any strategic insight revealed to the brand and client is based on high quality, reliable data.
If you cannot find the community you are interested in, please contact us.

 

6. What industries does IWOMexplorer^TM cover? How often is the data updated?->Back
Currently IWOMexplorer^TM covers the automobile industry, the mobile phone industry and the infant milk formula industry. The data will be updated monthly and you can access the previous month’s data on 20th of every month.

 

7. How does IWOMexplorer^TM collect fees? ->Back
Prices for each industry are in accordance with the amount of data and analysis you need. For more detailed information, please contact us.

 

8. What type of results will IWOMexplorer^TM give you? How are they presented? ->Back
For any purchased industry data, we offer you six analysis widgets for free. Those widgets show you the category buzz volume and IWOM activity, providing you with the IWOM performance of your desired brands and products. You can also determine the top 10 brands, products and buzz drivers from 3 different angles.
Should you need a more in-depth industry analysis, we also offer four analysis widgets for a fee: IWOM Health Analysis, Hot Topics Analysis, Hot Community Analysis and Top Efluencer Analysis.

All of the analysis widgets can be freely combined according to your needs to create your personalized results. You can choose to log on to IWOMexplorer^TM to query results at any time, or you can receive an analysis summary in a PDF file via email.

 

9. Can I track my own brand/product? ->Back
Our pre-defined industry database already includes the hottest industry players. From a simple drop down menu or via a search in the brand menu page, you can quickly find the brand and product you are interested in.
If you cannot find the brand/product you are interested, please contact us.

 

10. How can I learn about what each IWOM indicator means? ->Back
In 6 years of IWOM research and consulting focusing on Chinese IWOM, CIC has built a full set of "IWOMized" measurements and indicators for different IWOM aspects, such as Brand and Product overview, E-community analysis and Efluencer analysis.
IWOMexplorer^TM integrates our complex index system, allowing you to understand IWOM from different angles and for different business needs. If you need more information about a particular index, please go to the Glossary section on the FAQ page.

 

11. Can I check raw messages or original posts? ->Back
Yes. If you are interested in a particular spike in the trend curve, you can click on the node to read through the related raw messages. Any chart on the IWOMexplorer^TM is clickable, allowing you to find the raw data.

 

12. I have a question and/or a suggestion, how can I contact the IWOMexplorer^TM customer support team? ->Back
We will continually improve and optimize IWOMexplorer^TM, so your questions and/or suggestions are always welcome. Contact us:

 

(a)、through IWOMexplorer^TM’s online customer service.
(b)、email to our service team: service@cicdata.com.
(c)、our customer service number: 021-52373860 * 258.