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IWOM White Paper CIC release white paper series "From Social Media to Social Business" Topic 2: The Social Innovation of Market Research.
06/07/2012 CIC release the next installment in our white paper series "From Social Media to Social Business” - Topic 2: The Social Innovation of Market Research. This white paper expands on the concept of “four in one” social media research, and its inherent difference with traditional market research. It focuses on the way traditional market research can be innovatively integrated with social market research, and advocates opening of the market research industry to revolutionize business. Furthermore, we will also introduce special guests, market research professionals from a variety of fields and disciplines, to share their valuable insight and opinion.
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IWOM White Paper SINA Weibo and CIC release “2012 Corporate Weibo White Paper"
21/03/2012 Sina Weibo and CIC jointly release China’s first white paper on enterprise application of weibo. There are currently more than 130,000 enterprise accounts in Sina Weibo; the top 5 best represented industries thus far are food, automotive, business services, e-commerce and IT. Nearly thirty percent of the world's top 500 business have an account with Sina Weibo. Amongst these accounts, FMCG and ecommerce deliver the best operational cases. Sina Weibo has became the first choice platform in “owned” new media and interactive marketing in China, for businesses both foreign and domestic. (Only available in Chinese version, English version is coming soon.)
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IWOM White Paper CIC and Ogilvy PR release joint white paper -- “Crisis Management in the Microblog Era”
23/02/2012 CIC and Ogilvy PR released joint white paper – ‘Crisis Management in the Microblog Era’. This whitepaper reveals China’s microblog phenomenon increases the frequency, speed of crises and dramatically amplifies their impact, uncovers unique characteristics of microblog-driven crises and suggests ways that brands can minimize the potential risks.
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IWOM White Paper CIC and GroupM Knowledge release joint white paper – ‘China’s Young Consumers in the Age of Social Media’
14/12/2011 CIC and GroupM Knowledge released the joint white paper . This white paper delves deeply into Chinese youth’s networking behavior, self-expression, emotional preferences, and the impact of online and offline social environment on their personal development, aiming to gain better understanding of this audience’s psychology and behavior, and in turn, influence effective and resonant marketing strategy targeting this group.
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IWOM White Paper Highlights of CIC and SINA White Paper
25/10/2011 Maintaining their position as the industry standard and a driving force of China’s social business revolution, CIC, in collaboration with SINA, have released the co-branded white paper . This white paper will discuss the features and market values of the microblog medium, thoroughly exploring the microblog led social business revolution and helping brands and agencies to develop the comprehensive understanding that allows them to best leverage this vitally important platform in the Chinese market.
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IWOM White Paper 2011 GroupM Knowledge - CIC White Paper on Luxury: The Voice of Luxury: Social Media and Luxury Brands in China
16/08/2011 A collaborative research effort by GroupM Knowledge China and CIC has unveiled Chinese consumers’ behavior and interests in interacting with luxury brands in China. Using the foremost social media analytical technologies to collect over 2.7 million consumer comments in the Chinese social media arena, the research findings equip advertisers in the luxury industry to navigate the complex culture and fragmented landscape of China’s digital space, and to effectively participate in the conversation.
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IWOM White Paper Social Business whitepaper series: "China Social Media Development and Revolution"
15/03/2011 CIC has prepared the first issue of the white paper series "From Social Media to Social Business” Topic1: An Overview of the Evolution of Chinese Social Media. In this issue, we will discuss China’s social media trends from the period of 1994 to 2011, focusing on corporate utilization of social media through 5 stages: Incubation, Cultivation, Development, Proliferation and Revolution. Also included will be detailed analysis of net stars and 7 types of online influencers. To visualize the Whitepaper, we designed the infographics for it to make it easy to read. Click to see: Infographic1Infographic2
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IWOM White Paper Internet Word of Mouth Proven to Have Impact on Auto Sales in China( A joint white paper by CIC and R3 )
16/08/2010 With the Internet starting to have an increasingly powerful effect on the relationship between brands and their consumers, marketers are now starting to track and effectively measure what is being said about their brand online and where possible to leverage the power of Internet Word of Mouth (IWOM) to their advantage. Those who master the art are said to boost their return on investment (ROI). This is especially true for China, where marketers need a special weapon to fight against intense competition and a cultural climate of great skepticism and distrust that advertisers face.
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IWOM White Paper Roland Berger Chinese Consumer Report 2010 (collaboration with CIC)
29/07/2010 There is much hype in the West about how the Internet, and in particular, Internet Word of Mouth (IWOM), has the potential to transform the relationship between brands and consumers. In China, where there are more people online, more people talking online, more places to talk and those who are talking are more engaged than any other market, this hyped potential is in fact a reality and has been for some time now. Chinese consumers use native social media channels like Xcar BBS (bulletin board service) community, Sina microblog and social networking site Kaixin to share opinions and experiences about brands by the millions. On automobile BBS sites alone, over 13 million consumer comments are published every month by 500,000 consumers...
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IWOM White Paper ExpoSay: Shanghai Expo tickets are the focus of intense buzz in China's Social Media (Edition_1)
04/02/2010 The opening ceremony may still be months away, but Shanghai World Expo 2010 already features as a focus of intense discussion within China’s thriving social media platforms. Ticket prices, ticket promotions and ways to purchase tickets were the hottest topics in December, according to ExpoSay, a monthly report on social media buzz related to Expo 2010.
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IWOM White Paper "Making Sense of IWOM" Topic Three
01/11/2009 How Brands Can Participate in Online Communities - Web 2.0 platforms are not only rich and innovative media outlets, but are also centralized and segmented online community environments. With the evolution of online communication, internet users are not just passive readers, but have become creators and disseminators of content. This level of communication has triggered the innovation of the traditional marketing model. As a pioneer in leveraging internet and new media for market research in China, CIC has witnessed the development of various internet media in China.
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IWOM White Paper "Making Sense of IWOM" Topic Two
01/09/2009 How IWOM is generated and disseminated - We found that consumers in online communities not only passively listen to and receive messages, but also proactively post and disseminate comments about brands and products. This behavioral pattern builds the process of IWOM circulation and user interaction. According to our research findings, 54.1% of BBS and blog users will initiate conversations or post comments related to brands and products. In terms of gender, females are more active in brand related online discussions. Regarding age, over half of the respondents between the ages of 18 to 24, 25 to 30 and 31 to 35 proactively post their  comments about brands and products online. These age groups are more active in expressing their opinions or advice towards brands and products than other age groups.
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IWOM White Paper "Making Sense of IWOM" Topic One
01/06/2009
The role of Internet Word of Mouth (IWOM) in purchase decisions - To understand the depth and nature of IWOM’s influence, this first paper in the series seeks to answer this primary question: “What is the role of IWOM in purchase decisions.” We answer this question from these angles: “Do consumers pay attention to IWOM,” “Why do consumers pay attention to IWOM,” “Can IWOM influence consumers’ attitude towards brands” and “How does IWOM affect the purchase decision process.”
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IWOM White Paper The Internet is THE Community" IWOM White Paper series report, 2008 Q3 - Topic Four
30/09/2008 Reshaping the Relationship between Brands and Consumers - This white paper, is Topic 4 of our “The Internet is THE Community” series of reports. In this white paper, we offer a number of case studies of how brands can connect and learn from the Chinese Internet Community.
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IWOM White Paper The Internet is THE Community" IWOM White Paper series report, 2008 Q3 - Topic Three
22/09/2008 The Diversity of Chinese Net Language - is Topic 3 of our “The Internet is THE Community” series of reports. In this white paper, we provide an overview of the Internet Community’s diverse and unique net language that is shaping how netizens communicate both online and offline. It is yet another demonstration of the power and impact of the Internet Community.
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IWOM White Paper The Internet is THE Community" IWOM White Paper series report, 2008 Q3 - Topic Two
08/09/2008 Alternative Ways to Measure Internet Community Dynamics - The Chinese Internet Community is a new media, which is redefining the relationships between brands and consumers. However, not all communities are the same nor do communities for each brand category have the same impact and meaning. In this white paper “Alternative Ways to Measure Internet Community Dynamics”, which is Topic 2 of our “The Internet is THE Community” series of reports, CIC proposes a sample set of community measurement indexes to help brands and community owners better understand the impact and importance of community and Internet Word of Mouth (IWOM).
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IWOM White Paper The Internet is THE Community" IWOM White Paper series report, 2008 Q3 - Topic One
01/09/2008 The Chinese IWOM Landscape - This white paper, “The Chinese IWOM Landscape”, is Topic 1 of our “The Internet is THE Community” series of reports. In this white paper, we provide an overview of the development, the architecture and the power of Chinese Internet Word of Mouth (IWOM).
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IWOM White Paper Tuning into Sports IWOM, 2007 Q4
08/05/2008 Nike led Q4 buzz among the 14 tracked brands with over 42% share of voice. New product and campaign launches had a noticeable impact on buzz volume for several brands including Nike, Adidas and Reebok. For example, the launch of Nike’s new basketball sneakers and the launch of Adidas’ and Reebok’s campaigns in Q4 drove the high buzz volumes around these three brands.
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IWOM White Paper Tuning into Notebook IWOM, 2007 Q3
21/01/2008 The purpose of this study is to provide a taste of the Internet Word of Mouth (IWOM) for the mainland China notebook computer industry. The systematic analysis used in this study is based on 1,204,117BBS (online message board) messages from mainland China related to notebook computers written by 160,926 unique user names for the period July 1 to September 30, 2007.
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IWOM White Paper What's Driving Auto Buzz, 2007 Q2
01/11/2007 The purpose of this study is to provide a taste of the Internet Word of Mouth (IWOM) for the mainland China automotive industry.The systematic analysis used in this study is based on 15,618,268 BBS (online message board) messages from mainland China related to automobiles written by 468,430 unique users for the period of April 1-June 30, 2007.
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IWOM White Paper The Talk About Phones, 2007 Q1
01/06/2007 This white paper is an overview of community and discussion around 4,997,258 BBS (online message board) messages written by 731,403unique users related to mobile phones or coming from online mobile phone communities during the period of January 1, 2007-March 31, 2007. The discussions were mined using CIC’s proprietary data collection and text mining tools and methodology.
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IWOM White Paper Word of Health: China
01/09/2006 Listening to and learning from Internet Word of Mouth discussions about the healthcare and pharmaceutical industries.
Did you know China’s 137 million Internet users overwhelmingly name the Internet astheir primary source of news and information? Did you know that every month hundreds of thousands of people (patients, potential patients, doctors, medical professionals, mothers, and “people just like you and me”) on the Internet in China talk about health concerns, disease prevention, treatment options, drug effectiveness, drug costs, preferred hospitals, and healthcare / pharmaceutical companies and their brands?

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