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CIC’s Resource Center is a place which provides material like IWOM white papers, IWOM Watch and highlighted videos. You can download all resources here (IWOMmasterTM ID will be required when downloading PDF).
What is a IWOM White paper：
As a thought leader in IWOM, CIC launched its first white paper in 2006. We have been launching regular white papers ever since.
What is IWOM watch： We also provide separate biannual review reports which offer various highlights of our IWOM watch content covering 6 months at a time.
Social Business eNewsletter:
Social Media Infographics:
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| IWOM Watch | IWOM watch 1st half year review 2008 | ||||||
| 15/08/2008 | First we see “The Power of Connection.” The first several months, especially with issues around the Olympic torch and the Sichuan earthquake, demonstrated the impact of an increasingly networked society. In “Icons of Net Culture,” we see that in addition to a unique language, netizens have their own symbols and artifacts such as 囧(Jiong) that can impact fashion and art. Finally, net culture and platforms continue to provide creative venues and outlets for brands to connect with consumers, including offline meetups. |  |
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| IWOM Watch | IWOM watch May Special Edition (Sichuan Earthquake) 2008 | ||||||
| 30/05/2008 | We have put together a special IWOM watch report on the power of the Internet, IWOM and netizens. Perhaps more than 9/11, more than Katrina, the Sichuan earthquake is the prime example of how engaged netizens can play such a significant role in sharing and even shaping the news. From the Wenchuan native posting landing instructions for a military relief helicopter on BBS to Netease setting up an interactive map to make it easier to find messages written by victims and relatives, there is much to be learned from these innovative uses of Internet and Web 2.0 technology. The rest of the world should look to the Chinese response on the Internet as a model and as a source of inspiration on how to react in similar times of crisis. |  |
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| IWOM White Paper | Tuning into Sports IWOM, 2007 Q4 | ||||||
| 08/05/2008 | Nike led Q4 buzz among the 14 tracked brands with over 42% share of voice. New product and campaign launches had a noticeable impact on buzz volume for several brands including Nike, Adidas and Reebok. For example, the launch of Nike’s new basketball sneakers and the launch of Adidas’ and Reebok’s campaigns in Q4 drove the high buzz volumes around these three brands. |  |
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| IWOM Watch | IWOM watch 2nd half year review 2007 | ||||||
| 15/02/2008 | We organized the highlights according to several themes that emerged, including brands integration of net culture into their campaigns, brands tapping into the masses, consumers taking ownership of brands’ online image (with or without the brands’ help), and examples of brands not only listening to netizen suggestions, but reacting to these suggestions. |  |
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| IWOM White Paper | Tuning into Notebook IWOM, 2007 Q3 | ||||||
| 21/01/2008 | The purpose of this study is to provide a taste of the Internet Word of Mouth (IWOM) for the mainland China notebook computer industry. The systematic analysis used in this study is based on 1,204,117BBS (online message board) messages from mainland China related to notebook computers written by 160,926 unique user names for the period July 1 to September 30, 2007. |  |
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| IWOM White Paper | What's Driving Auto Buzz, 2007 Q2 | ||||||
| 01/11/2007 | The purpose of this study is to provide a taste of the Internet Word of Mouth (IWOM) for the mainland China automotive industry.The systematic analysis used in this study is based on 15,618,268 BBS (online message board) messages from mainland China related to automobiles written by 468,430 unique users for the period of April 1-June 30, 2007. |  |
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| IWOM Watch | IWOM watch 1st half year review 2007 | ||||||
| 15/08/2007 | Consumer conversations for marketing: the growing influence of IWOM |  |
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| IWOM White Paper | The Talk About Phones, 2007 Q1 | ||||||
| 01/06/2007 | This white paper is an overview of community and discussion around 4,997,258 BBS (online message board) messages written by 731,403unique users related to mobile phones or coming from online mobile phone communities during the period of January 1, 2007-March 31, 2007. The discussions were mined using CIC’s proprietary data collection and text mining tools and methodology. |  |
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| IWOM Watch | IWOM watch 2nd half year review 2006 | ||||||
| 15/02/2007 | “You”— Time’s Person of the Year —also lives in China |  |
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| IWOM White Paper | Word of Health: China | ||||||
| 01/09/2006 | Listening to and learning from Internet Word of Mouth discussions about the healthcare and pharmaceutical industries. Did you know China’s 137 million Internet users overwhelmingly name the Internet astheir primary source of news and information? Did you know that every month hundreds of thousands of people (patients, potential patients, doctors, medical professionals, mothers, and “people just like you and me”) on the Internet in China talk about health concerns, disease prevention, treatment options, drug effectiveness, drug costs, preferred hospitals, and healthcare / pharmaceutical companies and their brands? |
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