Home  >  Resources
Social Business eNewsletter

Social Business eNewsletter 2012 CIC SOCIAL BUSINESS eNewsletter(August) - The Weibo Marketing Price War in China's E-Commerce Market
23/08/2012

Social media platforms are continuously launching and developing new functions. Sina Weibo is aiming to promote breakthroughs social business with in social advertising, enriching the functionality of its platform, and delivering more content and greater benefit to users with increased external cooperation. Tencent is proceeding to promote its open-platform strategy and maintaining investment in Wechat. Renren is exploring new business opportunities, like networking and campus recruitment.


Download PDF
 
Social Business eNewsletter 2012 CIC SOCIAL BUSINESS eNewsletter(July) - Tomato Love Affair, Good Social Media Lesson
23/07/2012

Social media starts to expand to mobile platforms, including increasing the functions of mobile app and user experiences, and thus upgrade the strategic importance of mobile APP. SINA, Tencent, Renren and Facebook have accelerated the building of app ends. Mobile social networking is consisted of phone books, social media accounts, Shake, geographic locations and other means, including the “making friends” behavior amongst strangers, and some linkages based on locations and mutual interest.


Download PDF
 
Social Business eNewsletter 2012 CIC SOCIAL BUSINESS eNewsletter(June)
23/06/2012

Perhaps inspired by Xiaomi’s success, Chinese Internet companies like Alibaba, Shanda Interactive Entertainment, Qihoo 360, Baidu and NetEase, have all either launched or are planning to launch their own smartphone. Each phone will be packed with its own features; Xiaomi comes with Miliao, while Baidu has its Ting and Maps apps pre-installed.


Download PDF
 
Social Business eNewsletter 2012 CIC SOCIAL BUSINESS eNewsletter(May)
23/05/2012

Sina Weibo have formally launched Enterprise Weibo 2.0, making improvements to ads, customer service, data analysis, trade, extended application, design and more. Increasing “interaction and sales-orientation” between enterprises and fans is a key element of Enterprise Weibo Marketing. Tencent held a MIND conference to launch its social marketing platform, embracing big data for marketing, to realize the potential of precision marketing through social ads. These 2 leaders in China’s microblog market are pioneering social marketing, as the social element in the marketing mix becomes increasingly significant. Social marketing’s leveraging of relationships to improve the speed of communication and the quality of message opens an abundance of possibilities to traditional marketers.


Download PDF
 
Social Business eNewsletter 2012 CIC SOCIAL BUSINESS eNewsletter(Apr)
27/04/2012

Recently, social photo-sharing networks have been big news, particularly thanks to some high profile mergers and acquisitions. However, there are factors in the Chinese digital landscape, like the monopoly that the giants hold, that limit the practical implication of stars like Instagram in the domestic environment. Not only that, are there differences in culture and behavior that will make it difficult to emulate the success of Instagram in China?


Download PDF
 
Social Business eNewsletter 2012 CIC SOCIAL BUSINESS eNewsletter(Mar)
26/03/2012

CIC and GroupM Knowledge joint release <2012 IWOM Watch Travel Special Edition>. This report aims to provide a bird's eye view on the consumer, hot content & culture and e-community in Travel category with the latest Social Media content. This month, we’ll highlight the Tudou and Youku merger, the interest in Pinterest, recognizing the value of niche social networks and Alibaba’s B2B privatization.


Download PDF
 
Social Business eNewsletter 2012 CIC SOCIAL BUSINESS eNewsletter (Feb)
15/02/2012

As the Chinese social media landscape matured in 2011, microblogs emerged as the source of most of the country’s most damaging and far- reaching scandals and crises. With more than 250 million microbloggers in China (a 297 percent increase from 2010), a new white paper, “Crisis Management in the Microblog Era”, by Ogilvy Public Relations Worldwide/China and CIC found that the pervasive use of microblogs has created a scenario where major public crises and scandals erupt with increasing frequency and speed.


Download PDF
 
Social Business eNewsletter 2011 CIC SOCIAL BUSINESS eNewsletter tenth Issue (Dec)
15/12/2011 The collaborative white paper between CIC and GroupM Knowledge —< The Vibrant Lives of Digital Youth: China’s Young Consumers in the Age of Social Media > has been grandly launched on the 14th of December! Brands who can skillfully participate in the online community to expand brand recognition, develop preference, loyalty and affinity, can shorten the distance between themselves and their consumers. This white paper delves deeply into Chinese youth’s networking behavior, self-expression, emotional preferences, and the impact of online and offline social environment on their personal development. The aim of this research is to gain better understanding of this audience’s psychology and behavior, and in turn, influence effective and resonant marketing strategy targeting this group. This month, we will highlight Sina Weibo’s steps towards monetization, Renren.com’s marketing strategy for 2012, the “Three-Screen Promotion”, and Kuxun.cn’s launch of a new application, “play-together”.
Download PDF
 
Social Business eNewsletter 2011 CIC SOCIAL BUSINESS eNewsletter ninth Issue (Nov)
15/11/2011 On the 2nd of November, CIC hosted an IWOM Panel discussion in collaboration with GroupM and Fudan University’s School of Management, focusing on the luxury market in China. The panel shared their views of the development of social media in China and offered in-depth analysis of social media’s impact on the luxury market, themes central to the recently released white paper, "The Voice of Luxury: Social Media and Luxury Brands in China". This month, we will highlight the alliances being formed by China’s Internet firms, Sina Weibo’s launch of an independent search engine and a reshuffling of ecommerce in China...
Download PDF
 
Social Business eNewsletter 2011 CIC SOCIAL BUSINESS eNewsletter Eighth Issue (Oct)
15/10/2011 Maintaining their standard-setting position as the industry thought leader and driving force of China’s social business revolution, CIC, in collaboration with SINA, released the co-branded white paper at a gala event on the 19th of October. This white paper will discuss the features and market values of the microblog medium, thoroughly exploring the microblog led social business revolution and helping brands and agencies to develop the comprehensive understanding that allows them to best leverage this vitally important platform in the Chinese market. This month, we will look closely at the influence of weibo related issues and the recognition they receive from China’s government; the rising price of Sina stock; Renren’s official release of lite-blogging service “Renren Xiaozhan” and cooperation with China Merchants Bank in creation of a co-branded credit card; Sina Weibo’s ongoing launch of new products and functions; Tencent’s QQ online shopping platform and more.
Download PDF
 
Social Business eNewsletter 2011 CIC SOCIAL BUSINESS eNewsletter Seventh Issue (Sep)
15/09/2011 This month, we will look closely at the influence of the China Internet Conference, the official platform of sina weibo (established to tackle behavior like selling fans, sending out adverts and releasing false activities.), the impact of Renren bought 56.com and built a joint venture company with Yilong, the emergence of weibo- commerce and soon...
Download PDF
 
Social Business eNewsletter 2011 CIC SOCIAL BUSINESS eNewsletter sixth Issue (Aug)
15/08/2011 In August, CIC released the English language edition of the 2011 China Luxury White Paper, " The Voice of Luxury:Social Media and Luxury Brands in China" in collaboration with GroupM. This was followed in September by the Chinese version. Catching everyone’s attention this week is Tudou net successfully was listed, Sina Weibo to Launch LBS...
Download PDF
 
Social Business eNewsletter 2011 CIC SOCIAL BUSINESS eNewsletter Fifth Issue (July)
15/07/2011 On the 8th of July, CIC successfully hosted an IWOM Panel in conjunction with Sun Yat- Sen University in Guangz hou on the subject of "Social Media Marketing: Research Innovation". A host of distinguished guests from a range of industries joined the discussion, including scholars, brands, marketing agencies and research organiz ations, thoughtfully reviewing the latest developments, examining the trends and sharing the best practices on social media’s hottest platform, the microblog. Click here to see more photos...
Download PDF
 
Social Business eNewsletter 2011 CIC SOCIAL BUSINESS eNewsletter Fourth Issue (June)
15/06/2011 Perhaps ironically, "opening up" has become hottest trend on China's Internet. In mid-May, Tencent launched their "Q+" platform in order to support additional third-party functions and applications; such as content sharing, file transfer, voice, video and so on. These third-party developers can provide services for users in partnership with Tencent. Before long, 360 announced the official launch of 360° opening program, involving all lines of its business. The monopolizing model employed by many of China's Internet giants has long been criticized but whether this "open", inclusive approach can actually change China's Internet development environment, we’ll need to wait and see.
Download PDF
 
Social Business eNewsletter 2011 CIC SOCIAL BUSINESS eNewsletter Third Issue (May)
15/05/2011 On the 20th of May 2011, CIC officially released the open beta version of its Social Media Engagement Platform, IWOMcooperator. This follows the release, in September of 2010, of the limited beta version to a select group of top brands and agencies, with the aim of assisting them in their microblog management, interactivity, marketing, monitoring and analysis. Brands are able to automatically manage multiple microblog accounts simultaneously, which promotes cooperation in monitoring IWOM, interaction with fans and analysis of their performance through detailed tracking of account trends from different angles. Quite simply, IWOMcooperator is the must-have social media management system (SMMS) for China.
Download PDF
 
Social Business eNewsletter 2011 CIC SOCIAL BUSINESS eNewsletter Second Issue(April)
15/04/2011 Following the March release of CIC’s white paper in Chinese , we released the English version this month To accompany this release, we have designed a set of infographics to highlight key findings.
Download PDF
 
Social Business eNewsletter 2011 CIC SOCIAL BUSINESS eNewsletter First Issue(March)
15/03/2011 CIC has prepared the first issue of the white paper series : ”China’s Social Media Development and Evolution”. In this issue, we will discuss China’s social media trends from the period of 1994 to 2011, focusing on corporate utilization of social media through 5 stages: Incubation, Cultivation, Development, Mass Outbreak and Revolution. Also included will be detailed analysis of net stars and 7 types of online influencers.
Download PDF