| Social Business eNewsletter | 2011 CIC SOCIAL BUSINESS eNewsletter tenth Issue (Dec) | ||||
| 15/12/2011 | The collaborative white paper between CIC and GroupM Knowledge —< The Vibrant Lives of Digital Youth: China’s Young Consumers in the Age of Social Media > has been grandly launched on the 14th of December! Brands who can skillfully participate in the online community to expand brand recognition, develop preference, loyalty and affinity, can shorten the distance between themselves and their consumers. This white paper delves deeply into Chinese youth’s networking behavior, self-expression, emotional preferences, and the impact of online and offline social environment on their personal development. The aim of this research is to gain better understanding of this audience’s psychology and behavior, and in turn, influence effective and resonant marketing strategy targeting this group. This month, we will highlight Sina Weibo’s steps towards monetization, Renren.com’s marketing strategy for 2012, the “Three-Screen Promotion”, and Kuxun.cn’s launch of a new application, “play-together”. |  |
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| Social Business eNewsletter | 2011 CIC SOCIAL BUSINESS eNewsletter ninth Issue (Nov) | ||||
| 15/11/2011 | On the 2nd of November, CIC hosted an IWOM Panel discussion in collaboration with GroupM and Fudan University’s School of Management, focusing on the luxury market in China. The panel shared their views of the development of social media in China and offered in-depth analysis of social media’s impact on the luxury market, themes central to the recently released white paper, "The Voice of Luxury: Social Media and Luxury Brands in China". This month, we will highlight the alliances being formed by China’s Internet firms, Sina Weibo’s launch of an independent search engine and a reshuffling of ecommerce in China... |  |
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| Social Business eNewsletter | 2011 CIC SOCIAL BUSINESS eNewsletter Eighth Issue (Oct) | ||||
| 15/10/2011 | Maintaining their standard-setting position as the industry thought leader and driving force of China’s social business revolution, CIC, in collaboration with SINA, released the co-branded white paper at a gala event on the 19th of October. This white paper will discuss the features and market values of the microblog medium, thoroughly exploring the microblog led social business revolution and helping brands and agencies to develop the comprehensive understanding that allows them to best leverage this vitally important platform in the Chinese market. This month, we will look closely at the influence of weibo related issues and the recognition they receive from China’s government; the rising price of Sina stock; Renren’s official release of lite-blogging service “Renren Xiaozhan” and cooperation with China Merchants Bank in creation of a co-branded credit card; Sina Weibo’s ongoing launch of new products and functions; Tencent’s QQ online shopping platform and more. |  |
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| Social Business eNewsletter | 2011 CIC SOCIAL BUSINESS eNewsletter Seventh Issue (Sep) | ||||
| 15/09/2011 | This month, we will look closely at the influence of the China Internet Conference, the official platform of sina weibo (established to tackle behavior like selling fans, sending out adverts and releasing false activities.), the impact of Renren bought 56.com and built a joint venture company with Yilong, the emergence of weibo- commerce and soon... |  |
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| Social Business eNewsletter | 2011 CIC SOCIAL BUSINESS eNewsletter sixth Issue (Aug) | ||||
| 15/08/2011 | In August, CIC released the English language edition of the 2011 China Luxury White Paper, " The Voice of Luxury:Social Media and Luxury Brands in China" in collaboration with GroupM. This was followed in September by the Chinese version. Catching everyone’s attention this week is Tudou net successfully was listed, Sina Weibo to Launch LBS... |  |
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| Social Business eNewsletter | 2011 CIC SOCIAL BUSINESS eNewsletter Fifth Issue (July) | ||||
| 15/07/2011 | On the 8th of July, CIC successfully hosted an IWOM Panel in conjunction with Sun Yat- Sen University in Guangz hou on the subject of "Social Media Marketing: Research Innovation". A host of distinguished guests from a range of industries joined the discussion, including scholars, brands, marketing agencies and research organiz ations, thoughtfully reviewing the latest developments, examining the trends and sharing the best practices on social media’s hottest platform, the microblog. Click here to see more photos... |  |
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| Social Business eNewsletter | 2011 CIC SOCIAL BUSINESS eNewsletter Fourth Issue (June) | ||||
| 15/06/2011 | Perhaps ironically, "opening up" has become hottest trend on China's Internet. In mid-May, Tencent launched their "Q+" platform in order to support additional third-party functions and applications; such as content sharing, file transfer, voice, video and so on. These third-party developers can provide services for users in partnership with Tencent. Before long, 360 announced the official launch of 360° opening program, involving all lines of its business. The monopolizing model employed by many of China's Internet giants has long been criticized but whether this "open", inclusive approach can actually change China's Internet development environment, we’ll need to wait and see. |  |
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| Social Business eNewsletter | 2011 CIC SOCIAL BUSINESS eNewsletter Third Issue (May) | ||||
| 15/05/2011 | On the 20th of May 2011, CIC officially released the open beta version of its Social Media Engagement Platform, IWOMcooperator. This follows the release, in September of 2010, of the limited beta version to a select group of top brands and agencies, with the aim of assisting them in their microblog management, interactivity, marketing, monitoring and analysis. Brands are able to automatically manage multiple microblog accounts simultaneously, which promotes cooperation in monitoring IWOM, interaction with fans and analysis of their performance through detailed tracking of account trends from different angles. Quite simply, IWOMcooperator is the must-have social media management system (SMMS) for China. |  |
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| Social Business eNewsletter | 2011 CIC SOCIAL BUSINESS eNewsletter Second Issue(April) | ||||
| 15/04/2011 | Following the March release of CIC’s white paper in Chinese , we released the English version this month To accompany this release, we have designed a set of infographics to highlight key findings. |  |
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| Social Business eNewsletter | 2011 CIC SOCIAL BUSINESS eNewsletter First Issue(March) | ||||
| 15/03/2011 | CIC has prepared the first issue of the white paper series : ”China’s Social Media Development and Evolution”. In this issue, we will discuss China’s social media trends from the period of 1994 to 2011, focusing on corporate utilization of social media through 5 stages: Incubation, Cultivation, Development, Mass Outbreak and Revolution. Also included will be detailed analysis of net stars and 7 types of online influencers. |  |
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